What is editing versus proofreading?

Editing focuses on producing a piece of work that is accurate and polished.

A polished piece of work is:

  • Free of typos, spelling, grammar and repetition errors

  • Consistent in word and phrase, style and formatting

  • Properly punctuated and correctly presented

Clean communications have a notable impact by:

  • Lending professionalism and credibility to your business

  • Keeping attention focused on your message

  • Enhancing the quality of your brand

A communication’s clean copy helps to ensure your message is clear, succinct and effective.

Proofreading is the last check for overall quality, to ensure:

  • Accuracy

  • Synergy

  • Flow

Why do you need your content edited?

It’s extremely difficult for the writer of content to edit his/her own work - it’s too familiar so the writer tends to not see the errors and flaws.

Most people don’t have the capability to conduct a skilled edit and, while “fresh eyes” are always helpful, nothing beats the trained and skilled eye of a detailed editor to ensure:

  • Content accuracy

  • Proper organization and structure

  • Consistency and synergy

  • Smooth concept transitions

  • Clear messaging

  • Polished style and presentation

Without realizing it, everyone enjoys the value of good editing or suffers the frustration of poor editing.

Imagine a world not properly edited…

  • Your website or blog would appear lifeless, unnecessarily complicated, unimpressive

  • Your magazine or news article would be bland, difficult to read

  • Your book’s story would be inconsistent, disorganized, peppered with typos and errors

  • Your corporate documents would be confusing, unpolished, ineffective

  • Your marketing materials would be unappealing, erroneous, unpersuasive

How can editing make OR save you money?

How can having your words edited by someone qualified, make or save you money?

Edited communications:

  • Draw people to your words

  • Appear polished in their presentation

  • Look professional and inviting

  • Lend credibility to your business

  • Are accurate and flow well so they don’t confuse the reader

UNedited or poorly edited communications:

  • Drive potential and even existing customers away from your words

  • Irritate the reader and create a measure of distrust

  • Lead to confusion and potential grievances or litigation requiring resources to resolve or recover

  • Involve time and effort to correct or redo